BANK OF
AMERICAN FORK

ART DIRECTION • DESIGN
 

SIMPLE REASON TO OPEN AN ACCOUNT

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Opening a checking account used to mean choosing a free toaster, getting a sucker at the drive-through, or selecting from a sheet of cheesy stock-art checks. Bank of American Fork had something more valuable to offer: the ability to choose the rate and benefits that worked best for each customer.

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I helped create a tongue-in-cheek print campaign that turned those outdated banking incentives into the punchline. Familiar nostalgic objects, straightforward headlines, and a clean visual system contrasted yesterday’s giveaways with a more meaningful financial choice.

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The campaign made a potentially dry banking offer easier to understand, more memorable, and a little more fun.