SANDISK
SKO CONFERENCE

ART DIRECTION • TRADE SHOW  & EVENT DESIGN
 

CREATING GLOBAL EXPERIENCE.
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SanDisk’s Worldwide Commercial Sales & Support Kickoff brought high-level sales teams from across the globe together to introduce new products, explore emerging technology, and align around the year ahead.

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I developed a flexible visual identity around the conference message, “Engage. Excel. Exceed.” The three words repeat and connect to form a typographic world map, transforming the theme into a graphic expression of SanDisk’s global reach and shared purpose.

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The system extended across the registration website, event communications, posters, stage screens, signage, and environmental graphics. Shifting regional color palettes added variety while keeping the experience visually connected from the first invitation to the main stage.

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For the afterparty, the design shifted into a playful 1920s speakeasy theme, giving attendees an immersive change of pace while carrying the event experience beyond the conference floor.