CREATIVE DIRECTION • DESIGN • BRAND DEVELOPMENT
 

CREATING ONE BRAND FOR A GROWING FAMILY.

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As MityLite expanded through acquisitions, the company needed a corporate identity that could unite its growing portfolio without losing the recognition and individual character of its established brands. MITY Incorporated was created to provide that clear corporate foundation across a family that has included MityLite, Holsag, Bertolini, XpressPort, and Broda.

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I helped develop the MITY Inc. brand from its early foundation through its ongoing evolution. My role included shaping the visual identity, messaging, brand standards, and design system, then bringing them to life across websites, corporate communications, presentations, internal campaigns, facilities, trade shows, and sales materials.

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As the company, audiences, and brand portfolio changed, I continued refining the system for new needs and touchpoints. What began as a way to organize a growing business became a flexible corporate platform that connects the brands, communicates the company’s scale, and gives MITY Inc. a distinct identity of its own.