SHIPVANTAGE

BRAND IDENTITY • LOGO DESIGN

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ShipVantage offers customers a simpler way to navigate a wide range of shipping services, including international, e-commerce, LTL, dedicated trucks, air freight, and ocean freight. The brand needed to communicate that breadth without making shipping feel complicated.

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I developed a clean, approachable wordmark built around the natural strength of the ShipVantage name. The custom red “V” creates a visual connection between “Ship” and “Vantage” while suggesting direction, movement, and forward momentum. Its energetic color contrasts with the blue typography, giving the identity a recognizable focal point while reinforcing confidence and reliability.

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The result is a straightforward, versatile identity that can work consistently across digital experiences, sales materials, shipping documents, signage, and transportation applications.