ART DIRECTION • DESIGN
 

MAKING HISTORY PART OF THE ADVENTURE.

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Families traveling through Cody on their way to Yellowstone often saw the city as a quick stop along the route. This campaign was created to position the Buffalo Bill Historical Center as a destination worth adding to the family itinerary.

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I helped bring the history of the American West to life by pairing archival imagery, weathered typography, and period-inspired details with playful, unexpected headlines. The contrast made the center feel less like a traditional museum visit and more like an entertaining family experience.

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The visual system extended across print and outdoor advertising, using bold headlines and simple compositions designed to connect quickly with travelers on the move.

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2006 AIGA 100 Merit Award Winner
Creative Director: David Emmitt