Devos Outdoor
CREATIVE DIRECTION • DESIGN • PHOTO EDITING
Devos Outdoor creates practical, problem-solving products designed to make time outdoors easier and more enjoyable.
The LightRanger Telescoping LED Lantern packs several useful features into one product. The full-page ad needed to communicate those benefits quickly while still capturing the adventure and personality behind the brand.
I paired outdoor lifestyle photography with customer quotes, product details, and a clearly organized feature panel. The layout shows the LightRanger in use while making its height, brightness, battery life, and versatility easy to understand.
The accompanying gallery also includes product-image editing and compositing for outdoor accessories, with an emphasis on clean, consistent, and realistic presentation.
A clear, engaging product story that balances lifestyle appeal with practical information.
MITYLITE
CREATIVE DIRECTION • TRADE SHOW & EVENT DESIGN
The Hospitality Design Expo in Las Vegas brings together designers, manufacturers, and industry leaders in a highly competitive visual environment. MityLite needed a booth concept that could attract attention, showcase its products, and create space for meaningful sales conversations.
I developed the complete concept for this proposed 20-by-30-foot exhibit, including the structural direction, visitor flow, product presentation, and large-format graphics. Strong sightlines and clear visual hierarchy allowed the products and messaging to remain visible from multiple approaches across the show floor.
This specific concept was not produced, but it demonstrates my approach to creating a complete branded environment where architecture, graphics, and product presentation work together.
The images below also include other MityLite booth designs I created for the Hospitality Design Expo that were produced and installed.
