RedList

SPEC • CREATIVE DIRECTION • WEB DESIGN
 

I created this speculative redesign to explore how RedListLube.com could feel more modern, engaging, and relevant to its industrial audience. Making industrial software feel as capable as the people who use it.

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The concept needed to communicate several technical services clearly while giving the brand a stronger visual presence and creating a more direct path to requesting a demo.

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I combined bold typography, high-contrast color, and authentic industrial imagery to create a tougher, more energetic experience. Scannable service sections introduce CMMS and EAM, field services, and digital inspections, while repeated calls to action keep the next step visible throughout the page

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A more focused website concept that makes complex services easier to navigate and gives the brand a confident, audience-appropriate personality.