MITYLITE

CREATIVE DIRECTION • PHOTOGRAPHY • DESIGN
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MityLite banquet chairs were designed to bring modern form and lasting comfort to hospitality spaces. The campaign needed to communicate both qualities quickly while standing out in the visually competitive pages of Hospitality Design magazine.

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I developed a focused visual direction that lets the chair become the hero. Dramatic studio lighting, a rich red upholstery selection, and a deep black background emphasize the distinctive silhouette, sculpted form, and premium character. Restrained typography and concise messaging reinforce the balance between superior design and extraordinary comfort.

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The campaign extended from the print advertisement into a dedicated digital experience, creating a consistent path from initial awareness to product information and lead generation.

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The result is a sophisticated, product-driven campaign that presents the Eon as more than functional seating. It positions the chair as a thoughtfully designed part of the complete hospitality experience.