SIMPLYMAC

ART DIRECTION • BRAND IDENTITY • LOGO DESIGN
 

APPLE EXPERTISE. MADE SIMPLE.

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SimplyMac needed an identity that could complement the Apple experience while establishing a personality of its own. With products, accessories, trade-ins, and certified repair services under one roof, the brand needed to feel knowledgeable, modern, and easy to approach.

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I developed a clean lowercase wordmark built around the idea of simplicity. The minimal typography reflects the brand’s straightforward customer experience, while the bright green adds warmth, energy, and distinction. The centered dot creates a memorable visual detail and brings the name together as one clear identity.

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The result was a friendly, versatile brand that could work consistently across storefronts, advertising, packaging, digital experiences, and in-store materials.