STONEGRAIN LEATHER

BRAND IDENTITY • LOGO DESIGN

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StoneGrain Leather is a small family business in Lehi, Utah, creating high-quality leather goods by hand. The brand needed an identity that felt as durable, personal, and carefully crafted as the products themselves.

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I developed an interlocking monogram inspired by traditional maker’s marks, cattle brands, and ornamental Western engraving. The mark is detailed enough to feel distinctive but compact enough to be stamped directly into leather, embroidered on apparel, or paired with the StoneGrain wordmark.

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A primarily black-and-white visual system allows the identity to complement the rich, natural colors of the leather rather than compete with them. The brand was then carried across products, hats, apparel, bandanas, photography, and other customer touchpoints.

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The result is an identity rooted in heritage and craftsmanship, designed to wear in, build character, and age alongside the products it represents.